For starters, a hero shot is one in which the product is showcased in all its splendor. Careful attention is placed on making the product look its very best. For this shot of Don Julio I knew I wanted to give the bottle some majesty by photographing it from a low angle. That low angle makes the bottle look tall, towering over the viewer and creating a position of dominance. Can't you hear the choir of angels singing in the background? I also knew that I wanted a rich, moody image with lots of darks. I am partial to darker images, which is surprising to most people because the majority of the work I do are images on white backgrounds. But that's another story. I also tried a lifestyle type shot with glasses and lime slices but I wasn't feeling it and ended up scrapping it. Again, that's another story.

A good friend, and fellow photographer, Letif Belcher (of letif.b.photo on Instagram) was in my studio recently doing some headshots for a young female actress client of his. The topic of New York came up and he mentioned wanting to take the trip in for some street photography. I love getting into the city with my camera and mentioned to him that it's been a while since I've been there. A couple days later and we had a trip planned to hit Central Park. Letif and I took the train into Grand Central last Friday and, cameras in hand, headed uptown to the park. As he'd never been there I planned out a few 'must see' spots to hit. Our first stop would be the famous LOVE art installation on the corner of 6th and 55th. Much to my dismay, the sculpture was "out for repair". Off to a bad start.