"Those are great photos. You must have a really good camera!" CLICK, CLICK... BANG!!! As frustrating as it is, that is the current mentality of most of today's photo consumers. But before you go and unload a couple of rounds into their skull stop and think about why we are experiencing this mindset. Before dismissing the commentator as some brain-dead ignoramus who can't tell good art from bad let us analyze the problem. In my opinion it is not (entirely) because they are slow of thought it is because they have been conditioned with that response. This conditioning comes from two areas; technical advancement and advertising hype built around our current social environment.