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Showing posts from August, 2018

5 qualities images need for online shopping

As online shopping grows, competition for new business gets harder. Customer loyalty is a thing of the past. People will shop for value and convenience above all else. Part of that convenience is good photography.

One of the problems with online retail is the loss of tactile interaction with the products you're looking to purchase. There is no picking up, weighing, testing and trying on a product to get a sense of quality, of fit or just to get that emotional feedback.

Online shoppers have to rely on the images retailers supply on their web sites to help them make their buying decisions. Frustratingly, many of these images fail to provide the needed information so customers can make an informed buying decision. The results is a loss of revenue to the seller, and what's worse is the seller may not even realize their images may be a major reason for the loss.
Sean Barger, CEO of Equilibrium, says there’s been a number of studies showing that people are more likely to buy a produ…